Run a Prize Draw to Grow Your Loyalty Club

A prize draw gives guests a reason to join your loyalty club today. You print a poster with a QR code. Guests scan it, join the club and confirm their mobile number with a code, and that enters them in the draw. One in every so many people who join wins a prize you choose, until the prizes you set run out. A winner sees a code on screen to show your staff.

Owners and managers can run a draw, from the Prize draw tab on the Customers page.

Before you start

• Codes cost a message each. Every guest confirms their number with a 6-digit code, sent by text in the UK and by WhatsApp elsewhere. It is paid from your message credit like any guest message, so nobody can enter during your free trial. The tab tells you when codes can't be sent.
• Entry is always free. Nobody has to buy anything, agree to offers or leave a review to enter or win. That keeps a free draw inside the law (in the UK, the Gambling Act 2005) and inside Google's review rules.
• Pick a prize from your own menu. A box of pastries or a week of free coffee costs you less than it is worth to the winner, and brings them back. Alcohol can only go to winners aged 18 or over.

Start a draw

1. In your dashboard, open Customers, then the Prize draw tab.
2. Under Prize, say what the winner gets, for example "a box of six pastries".
3. In One winner in every, enter how many sign-ups there are between winners, from 2 to 1,000. 25 means the 25th, 50th and 75th people to join win.
4. In Number of prizes, enter how many winners there can be.
5. Optionally pick a Last day to enter. Leave it empty and the draw runs until every prize is won.
6. Optionally change the Heading and add an Introduction for the sign-up page.
7. Tap Fill in the standard terms. Café QR writes terms from what you entered: who runs the draw, that entry is free, how to enter, when it closes, the prize, how winners are chosen and told, and how to collect. Read them and change anything that doesn't fit.
8. Tap Start the draw.

The tab now shows how many people have signed up, how many have won and when the next winner comes up.

Put the poster up

1. On the Prize draw tab, tap Print A4 poster for a window or wall, or Print A5 poster for the counter.
2. Tap Print. Turn off "Headers and footers" in the print dialog.

The poster shows your logo, the prize, a big QR code and the short terms: that entry is free, when the draw closes and where to read the full terms. You can also copy the Sign-up link and share it online.

What guests see

1. They scan the QR code and see your colours, logo, heading and the prize.
2. They enter their name and mobile number, and optionally their email, and choose separately whether to hear offers on each channel.
3. They tap Send me a code, then type in the code they receive and tap Join and enter the draw.
4. They see one of these:
   • You've won, with a 6-character code to show your staff.
   • You're in the draw, when this entry didn't win.
   • You're already in this draw, when that number has entered before. Each number enters once, however it is written.

Everyone who joins becomes a member of your loyalty club. If you have added a Google review link under Branding, guests are then offered it, whether they won or not.

Give a winner their prize

1. The winner shows their code at the counter.
2. Open Customers, then Prize draw. Under Winners, find the same code.
3. Hand over the prize and tap Prize given.

The date it was given shows next to the winner, and it is saved in your audit log.

Change or end a draw

• To change the prize, the numbers, the closing date or the terms, edit them under Change the draw and tap Save changes. Sign-ups and winners so far stay as they are.
• To stop taking entries, tap End the draw, then confirm. Winners can still collect their prizes, and the winners list stays on the tab.

After a draw ends, or when its closing date passes or all prizes are won, the sign-up page still works as a plain "Join our loyalty club" page. You can then start a new draw. Earlier draws are listed at the bottom of the tab.